BASKERVILLE TYPEFACE TEST PROFESSIONAL

And typefaces? Hmm! Typefaces can be.anything you want them to be, right? There are many reasons to pick any one typefaces, all of them more or less arbitrary. For the truth is that in our field, to quote screenwriter William Goldman, ' Nobody knows anything.' Black can be ominous or elegant. Like other experienced designers, I appear to navigate this miasma of hearsay with confidence. Or is it black? Or red? Or China? To tell you the truth, I've always appreciated this ambiguity. I've been asked if it's true that white means death in Japan. I've been told in meetings that triangles - to take one example - are the 'most energetic' (or the 'most aggressive'?) shape. What do they mean? How do they work? Why does one work better than another? What criteria should we use to choose? This ambiguity can be maddening, especially to clients, who in desparation will invoke anecdotes and folk wisdom to help control an otherwise rudderless process. But I also know that the ingredients used by graphic designers - colors, shapes, typefaces - are fundamentally mysterious. Sometimes the fate of nations depend on it, sometimes it's the missing link between a soft drink brand and Einstein's Special Theory of Relativity, sometimes it just makes you happy. I know in my heart that graphic design is important. Idsgn (a design blog).John Baskerville, The Book of Common Prayer, 1762. Baskerville has been around for a while and does not look like it is going anywhere anytime soon.īaskerville, J.

BASKERVILLE TYPEFACE TEST PROFESSIONAL

Overall, this font seems to work all around due to it being used in multiple professional and casual scenarios. They are useful to put a different spin and perspective on the font being used. These principles basically alter the visual representation of every single font. Some of these principles include font weight, color and direction. It fits the style for professional documents and spec sheets, but also can be used in a fun magazine by adjusting the major principles. This font appeals to me because you can use it an almost any situation. The tightness of lettering is a common pattern that I see when typing in Baskerville. When saying this, I am talking about the default version of the font Baskerville. Also, something else that I noticed about this font is how the lettering is close together. The thickness of the lettering flows equally throughout every letter as you would see in any typical typeface. For example, the “a” in Baskerville has a rounded bowl on the left side of the letter. Baskerville also seems to be rounded smoothly which gives it more of a casual or relaxed vibe. This eliminates most of the empty space between the lettering due to the type being tightly packed. Another thing that I noticed is that the spacing between each of the letters is tight and close together. For example, the “B” in Baskerville has a wide thickness and seems very dense. The lettering is bulkier than other typefaces which makes it stand out more. One obvious different characteristic is the thickness of the lettering. Baskerville is similar to many fonts out there, but it does have a couple distinguishing characteristics that separates the font from the rest. Some other professional pieces that you could use the font Baskerville with are: promotional signs, advertisements and flyers.Įven though this font is very professional, when looking at it, I would describe it as a professional font with a fun spin on it. Some characters are widened and made more round and there is more of a contrast between the thick and thin strokes. According to, it is used “to add length and importance to a manuscript.” Basically, it helps to use the font because of the amount of space it takes up. Examples of this are spec sheets, news articles, magazines and websites. Baskerville worked on print technology and he worked to create a black ink color from boiling linseed oil ( ).įurthermore, this font seems to be used for many professional pieces. John Baskerville was a servant for a clergy who recognized his penmanship talents and helped support him to learn writing. The Baskerville font was designed in 1754 in Birmingham, England. This font seems basic, but when adjusting the weight, it seems to be more eye-catching to the viewer. The classification that the typeface, Baskerville, resides in is serif or more specifically transitional serif.

This is because it seems like a typical font you would find in a news article. When first looking at the font, the first word that comes to my mind is simplistic. One typeface that stood out to me is Baskerville due to the creative value that it offers.

Baskerville typeface test